Amazon Inspire is a newly launched platform that allows educators from across the country to search, share and rate resources.
I was charged with developing a new yet familiar brand that was not only inspired by Amazon's iconic design, but also to modernize the visual language so that the platform could stand on its own.
I was charged with developing a new yet familiar brand that was not only inspired by Amazon's iconic design, but also to modernize the visual language so that the platform could stand on its own.
There was an immense amount of information to organize and present in a digestible manner and for an audience that ranged from tech-savvy to technophobe. As the lead designer I had to account for everything from the style guide, to affordances, to the informational hierarchy across all pages.
